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Hiring playbook

How to write a job brief that attracts senior talent

Neha Kapoor·14 May 2026·7 min read

Most briefs repel the exact people you want. Here is the structure that pulls passive candidates into the room.

The job description is not the brief

A job description tells a candidate what the role is. A hiring brief tells a recruiter what to say no to. Those are different documents, and conflating them is the single most common reason a search stalls at week three with a stack of technically-qualified résumés that all feel wrong.

The brief should name the must-haves separately from the nice-to-haves, in writing, agreed by every person in the interview loop before sourcing starts — not negotiated candidate-by-candidate as profiles come in.

What we ask for in the intake call

Three things consistently separate a fast search from a slow one: a real comp band (not an aspirational one), an honest account of why the seat is open (backfill, growth, restructure — each attracts a different candidate pool), and a named decision-maker who can say yes without a second committee meeting.

We also ask for the 'off-limits' list explicitly — companies or specific people who are not to be approached, for conflict-of-interest or relationship reasons. Skipping this step is how searches accidentally burn a client relationship in month two.

The scorecard, not the wish list

A scorecard converts a wish list into something a panel can actually evaluate against, consistently, across every candidate. We write it collaboratively in the intake session and use it as the shared interview instrument for the entire loop — which is also why our submitted-to-offer ratio runs well above the industry norm.

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